PPC doesn’t work? Spending tons of time on promotion with no result?

Keep losing money with no clarity when the business may become profitable, while stronger competitors accelerate their growth?

A familiar situation, especially for small sellers… 😞

❓ Want to know WHY it is happening?

I can give a few valid reasons.

Three main criteria are differentiating successful digital brands from private labels in modern eCommerce: getting “social proof,” converting buyers to “virtual clients” for long-term interaction, and generating extra “unique value” for clients in social networks.

To achieve success in all three areas, digital brands need to maintain three vital components of their technology platform continuously: Product, System, Infomercial.

What are these components, and what role they play for brand development? - let’s discuss this in the new article.

Internet and big eCommerce marketplaces destroyed industrial CPG companies' monopoly in the supply chain and retail. It gave fair opportunities for any entrepreneurial idea to reach the global market. Traditional global brands are facing strong competition online.

How do private labels use this opportunity for explosive growth and successfull competition?

Let’s discuss this in the article.

2020 was a year of transformation for major online marketplaces in the US, and we will definitely see it in practical realization soon in 2021. For Amazon sellers and private labels, it is a critical time to understand what to expect in 2021 onwards and start redirecting themselves towards industry dynamics.

What comes next? - let’s discuss in the article.

Agile Product Development is a popular trend nowadays across various industries. Private Labels have the best potential to be agile in product development across the entire CPG. But does it mean the “agile” must be the goal every time? How to blend different development methods for the best result?

Let’s discuss in the article.

Deliver critical success factors or rapidly perform all necessary actions and steps - what is the most important in Product Development for Private Labels?

This article explains different product development methods that Private Labels can mix to deliver new products in the market.